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Executive Master in Luxury Management (EMiLUX)
SDA Bocconi School of Management –
Masters Division


Address Via Balilla, 18 - 20136 Milan, Italy
Tel. No. +39 02 5836 3176
Fax No. +39 02 5836 3272
E-mail address
Web address Executive Master in Luxury Management website
Course Executive Master in Luxury Management (EMiLUX)
Type of course Executive / part-time. Held in English
Length of course 13 months
Date of commencement 15 Oct 2018
Application deadline 29 Jun 2018
Class size 20-30
Cost/Fees 36.000€
Student grants / Financial assistance: The School assists candidates with their search for funding by supplying the necessary documentation and encouraging them to explore all scholarship and loan possibilities. SDA Bocconi provides opportunities for low-interest loans to admitted students, thanks to agreements with partner banks. Furthermore, the University provides international students with information about possible sources for financing in several countries.
Accommodation SDA Bocconi does not provide on-campus accommodation
Admission requirements • University Degree (in any discipline)
• Minimum 5 years of professional experience (not necessarily in Luxury)
• Proficiency in English
• Strong motivation
• Good leadership and interpersonal skills
Programme Director: Gabriella Lojacono
Contact details for application SDA Bocconi, Masters Division
Recruiting and Admissions Service - EMiLUX
Via Balilla, 18 - 20136 Milano, Italy
Tel: +39 02 5836 3176
Fax: +39 02 5836 3272


About the Executive Master in Luxury Management

The necessary luxury for your career development.

The Executive Master in Luxury Management (EMiLUX) is a post-experience, modular executive program, taught over 13 months. Participants without having to leave their job, will start opening doors they never knew were there, to meet their goals successfully.

EMiLUX aims at training managers and future leaders who want to know the code of this specific industry by providing them with a comprehensive framework of the luxury value-chain.

Participants in the program boost their skills and self-confidence, grow fast and become more significant contributors to their companies, as well as stronger and more internationally-oriented business leaders.

In partnership with ESSEC Business School

The Executive Master in Luxury Management is offered in partnership with ESSEC Business School to give you an even bigger range of opportunities, contacts and experiences.

EMiLUX is the Master for you if

• You want to become an executive in luxury business with enhanced perspectives
• You want to develop a deeper knowledge of international luxury market codes with a broadened mindset
• You want to make a career switch towards the luxury sector
• You want to experience top ranked Schools with connections worldwide

What EMiLUX can offer you

A unique opportunity to empower your career in luxury business and learn from two top Business Schools, recognized leaders in luxury education: SDA Bocconi School of Management and ESSEC Business School.

Benefits of choosing EMiLUX

Managing luxury Challenges

EMiLUX is designed with the utmost care to transmit to participants skills and abilities allowing for management of challenges between both modern aspirations and timeless aspects; between aesthetics, creativity and processes and business models.

Training future luxury leaders

Live a worldwide experience in Paris, Milano, Dubai, Singapore and Mumbai to develop global perspectives, a more strategic mindset and a deeper knowledge of international luxury markets.

European Heritage, Asian Insights

With real life examples, partecipants will discover careful blending and commitment to both heritage and passion for modernity. Participants will be exposed to the high growth market of Dubai and the lure of the middle-east.

Two lifetime Alumni networks

EMiLUX partecipants develop an international professional network second to none - being Alumni from two prestigious international Business Schools, they enhance their worldwide reach.

Experience life in Paris, Milano, Dubai, Singapore, Mumbai

The program benefits from the academic excellence, the expertise and the applied knowledge of our International Faculty, while showing participants completely different and new markets, new business models and new brands emerging from these 5 countries.

Structure and Courses

15-20 October 2018
Foundations of Luxury Brand Management
• Cultural Models of Brand Building
• Understanding and Managing Brand Identity
• Key Success Factors of Luxury Brand Management
• Managing Brand Consistency and Business Objectives
• History and Evolution of Art and Cultural heritage

10-15 December 2018
Value Creation in Luxury Markets
• Designing and Executing Luxury Strategies
• Innovation and Luxury Products Ideation
• CSR in Luxury Companies
• Pricing and Merchandising Plan

09-14 February 2019
Go To Market
• Doing Business in Middle East
• International Growth of Luxury Brands
• Retail: Location and Retail Merchandising

1-6 Aprile 2019
Structuring and Managing the Value-Chain
• Operations Strategy and Counterfeiting
• Luxury Marketing & CRM
• Luxury Trademarks & Design
• Luxury Market Access: Cross-Border Tariffs and Regulation

24-29 June 2019
Advanced Luxury Retail Management
• Management of Heritage Brand, Revitalization, Heritage Store
• Digital Transformation and the “connected store”
• Crafting and Managing the Experience of Luxury
• Luxury Brand Communication and Semiotics

9-14 September 2019
Expansion of New Luxury Markets
• The Role of Emerging Market in the Luxury Industry
• Emerging Markets Luxury Brands
• Managing the Challenges of Multi-brand Conglomerate
• Asian Consumer Behavior & Experience Management

25-29 November 2019
Strategic Diagnosis and Business Opportunities
• Leadership Seminar
• Corporate Governance in Luxury Companies
• Strategic Analysis and Planning in Luxury Industries
• New Competitive Landscapes: India and Southeast Asia


About SDA Bocconi School of Management

The leading School of Management in Italy and the only Italian School present in all of the most important International rankings (Financial Times, Bloomberg Businessweek, The Economist, Forbes), SDA Bocconi has established itself as a European leader in higher education.

SDA Bocconi School of Management is part of Universitą Bocconi, the first Italian University to grant a degree in economics. For over a century, Bocconi has played a leading role in Italy’s social and economic modernization.

SDA Bocconi has been engaged in the promotion and organization of executive education since 1971, with an International approach. The School’s vision of empowering life through knowledge and imagination lies behind its program offerings: Executive Education Open and Custom Programs, MBA and Master Programs, for the development of individuals, companies, institutions and economic systems.

Choosing SDA Bocconi and coming to Milano means choosing a vibrant environment, the entrepreneurial, financial and industrialized center of Italy, a doorway to Europe. In short, a wealth of international contacts and opportunities.

And Milano, of course, is culture, fashion, design, food and the art of living.

Latest SDA Bocconi Rankings

9th MBA in Europe - Financial Times Global MBA Ranking 2016
25th MBA Worldwide - Financial Times Global MBA Rankings 2015
7th BS in Europe - Financial Times European B-Schools 2015
32nd Executive MBA in Europe - Financial Times Executive MBA 2015
7th in the world for Custom Programs - Financial Times Executive Education 2015
10th in Europe in the overall standings - Financial Times Executive Education 2015
5th International B-Schools outside of the US - Forbes - The Best International Business Schools 2015 (1-year, non-US Programs)
4th MBA program in the world (excluding the US) for the return on investment - Forbes - The Best International Business Schools 2015 (1-year, non-US Programs)
14th MBA in Europe, 50th MBA Worldwide - The Economist 2015 Full-Time MBA Ranking
12th among the best programs taught outside of the U.S., and 10th in Europe - Bloomberg Businessweek Best Business School Ranking 2015
5th in Europe - QS - TopMBA Global 200 Business Schools Report 2014/2015 - Europe

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